OLI X OLIVER FOOTWEAR CAMPAIGN
NEW CLIENT OLI X OLIVER - A MEN’S PREMIUM FOOTWEAR BRAND - APPROACHED US TO CREATE A NEW CAMPAIGN FOR THEM WITH A FRESH DIRECTION. RESULTING IN A SUPER PREMIUM AND UNIQUE RESULT...
ALL THESE SHOES, SO LITTLE TIME.
We worked closely with the brand on this project to ensure that the client's initial vision was achieved. The final concept blended an overall darker feel for brand with an idea of elevation, which resulted in a unique and editorial look and feel.
We wanted to highlight the minimal aesthetic and premium quality of the brand by literally elevating the product on a platform. A spotlight was added underneath the elevated concrete to create depth, giving it that overall premium feel.
The assets were created for online use from e-commerce, emails and social. Concept, production, photography and (a little) retouching by the Crème team.