As luxury footwear client Mallet Footwear was expanding globally, we wanted to create a strong campaign for which they could use to launch their pre-fall collection, across all marketing collateral for site and stockists.

We get to create some really rewarding work through our projects for Mallet Footwear and this one was no exception! We rolled up our sleeves and got a little bit messy for this concrete concept shoot. The final images may look clean but our office manager can confirm that it was far from it, creating all the moulds beforehand from fresh cement mix.

The full Crème package was applied from concept, art direction, photography and post production magic.