Continuing our work with new Manchester BASED streetwear brand THE Lucky Club, we TRAVELLED SOMEWHERE a little bit warmer than the north of England for this SS18 campaign, ensuring thAT THEIR NEW SUMMER COLLECTION AND PALETTE WAS FULLY COMPLEMENTED. 


Keeping it youthful, cool and fun we used the streets of Ibiza Old Town as our setting, keeping that urban brand thread whilst updating it for the new season. It's The Lucky Club, on holiday. Bringing you statement tees, no-brainer two-pieces and totes and accessories made for exploring. 


A recce day prior to the shoot was taken out by the team to ensure the strongest locations were scouted out and the shoot day itself was planned as best it could be in advance - saving time and making sure we're working at full efficiency. On the actual shoot day it was a full sunrise to sunset plan with Katie Nattrass-Daniels on photography, art direction from Emma Nattrass-Daniels, videography from Nicholas Visuals and social by Crème and a little post production treatment, all helping to give it that well-rounded Crème touch.