Set with another LOTD.COM TV campaign to create, we headed to a converted mill not far from Crème HQ to shoot stills and video with an industrial, northern edge. Filming two girls in AW staples, the ad was product focussed with emphasis on key looks for the season (if we got a £ for everytime someone mentioned ‘puffa jacket’!).

In keeping with the LOTD brand, the vibe was kept candid and interactive with direction given to the girls throughout the day by our Creative Director, Emma, to ensure the shoot was kept natural and full of engaging personality. 

Another day for the Crème dream team, and once we’d picked a track and given the post-production magic, the advert was live the following week - DONE.