Continuing our work with fashion client Look Of The Day, this London campaign followed on from our initial launch project, where we created stills and video content for web, social, email marketing and OOH media. All assets also accompanied their London based launch event. 

As approach their second season, we took this straight to London to establish a position as a UK born brand. With all new season styles nodding to the upcoming party season we followed two girls through the city, taking us from day-to-night for the ultimate #MYLOTD aesthetic. The full Crème package was applied from concept, art direction, shoot production, photography, videography, styling and post production - all with that Crème magic.