To support fashion brand LOTD.COM with the debut of their capsule denim collection, we created a “wear it your way” denim campaign. Selecting the ultimate girl gang of models and influencers, each representing a different LOTD customer, the shoot focused on the styling of hero pieces. Each girl combined showcased their individuality, and demonstrated the versatility of denim through their personalities - which LOTD aims to reach with each campaign.

From concept, art direction, shoot production, photography, videography, styling and full post production package including image selection and Crème’s speciality on retouching - the denim campaign was created.