Lacoste approached Crème Creative to create visuals for the new Piqué collection, an exclusive Lacoste x Footlocker release. We created an array of on the foot imagery located at a studio with a concept that highlights the simplicity of the silhouette and really accentuates the most important detail - the classic Lacoste material.

Photography: Katie Nattrass-Daniels / Concept & Art Direction: Crème Creative