The logo was worked on first. Central to a statement ‘A’ - we established an insignia element that runs through the rest of the Aurora creative and branding - we wanted to create a logo that was unique, bespoke, as is the essence of their product so it seemed only fitting.


Aurora specialise in quality leather items that are personalised by hand, so this attention to detail needed to translate across all brand touchpoints, including the right font pack, a colour palette that proves timeless and reflective of their core customer, brand copy that spoke directly to her and the perfect packaging that makes every customer feel special.


Brand pack complete and a site build underway, it was time to turn our attention and expertise to creating the right e-commerce imagery style and standards. We aimed to achieve a premium feel that showed off the monogramming detail whilst keeping inline with the brand aesthetic and creating something that was easy for them to replicate in the future. With the imagery, we created their very first online lookbook for customers and for press use.

And so the Aurora Story started.

Crème provide ongoing brand support.


Client: Aurora Store
Photography: Katie Nattrass-Daniels
Project Management & Shoot Production: Crème Creative