The imagery produced for the Made in the UK 1500 sneaker is to be displayed exclusively in their London flagship store window on Oxford Street.

 
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Three different concepts were created for New Balance, who opted for our idea of shooting in an old bank vault - the idea being that anything within a bank is considered valuable, precious and secure. Shooting the exclusive style inside a bank vault surrounded by gold bars and jewels emphasised it’s exclusivity and placing the shoes in the centre helped to show the importance and significance of the limited style.

 
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It’s always exciting to see our work in the wild and on a scale this size, we can’t wait to see the finished images in all their glory. Launching the weekend of the Royal wedding, our tickets to London are already booked!

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Client: New Balance UK
Concept and direction: Crème Creative
Photography: Katie Nattrass-Daniels
Retouching: Crème Creative