Look of the Day Brand Launch
Whilst we’re talking about online fashion brand LOTD.com, it would be rude not to mention that Crème had a hand to lend in their early development days too.
It really was the full works.
Establishing e-commerce photography standards and providing brand guidance to our favourite part, helping create an identity and producing brand guidelines - including highlighting their USP’s and developing a strong and unique tone of voice to creating a brand colour palette and font pack, plus more!
With our collective fashion experience here at Crème being this full on with a new brand really isn’t out of our remit!
Brand copy written for their brand guidline:
LOTD CONNECTS WITH GIRLS AND WOMEN ALIKE WHO WANT TO FEEL GOOD IN WHAT THEY ARE WEARING. DRESSING THEM FROM THE 9-5 TO THE WEEKEND, AND EVERYTHING IN BETWEEN.
TAKING INSPIRATION FROM EVERYWHERE, WE DO THE HARD WORK FOR THEM.
CREATING TIMELY EDITORIALS AND ONLINE CONTENT THAT INSPIRES THEM AND ENABLES THEM TO SHOP IT RIGHT THERE AND THEN.
OUR PRODUCTS ARE CONSTANTLY BEING REFRESHED - JUST LIKE OUR SOCIAL FEEDS - AND WE MOVE WITH OUR SOCIALLY AND DIGITALLY AWARE CUSTOMERS, TAPPING INTO NEW FASHION, LIFESTYLE AND ONLINE TRENDS AS THEY EVOLVE AND HAPPEN.
WE’LL ALWAYS OPT FOR FUN, WE DON’T TAKE FASHION (OR OURSELVES) TOO SERIOUSLY. WE SEEK TO EXPRESSCONFIDENCE AND FUN THROUGHOUT EVERY VISUAL AND CONTENT ELEMENT OF THE BRAND.
We kicked all of this off with the creation of their first ever photoshoot shoot and OOH marketing campaign.
Photography: Katie Nattrass-Daniels
Project Management & Shoot Production: Crème Creative
Models: Darli, Alex & Kara
Hair & Make-up: Blu
Styling: Kerry Saxon