Our 2017 started with a bang as we landed a huge global campaign for apparel and footwear brand, Lacoste.
From sketches to final assets, the project was completed over 3 months and included everything from initial concept work and idea development to producing every element of the shoots (5 days in total), from retouching to delivery.
The Quickstrike pack featured 5 different product drops - with as many 20 odd pairs of sneakers per drop - and each concept we created specifically around the aesthetics and story of each silhouette, even the sets were made by us. All photography for this project was shot by Matthew Seed Photography.
It was a huge project and required many prop trips to B&Q (!) but it’s one we’re really proud of.
The assets Crème produced were used in stores across the globe.
Photography: Matthew Seed
Project Management & Shoot Production: Crème Creative