Dive in, feet first.
From initial shoot concepts to delivery and everything in between, we execute complete campaigns. Continuing our relationship with shoe brand Koi Footwear, we took their need for refreshed summer imagery - and ran with it.
Shooting at various locations on the island of Ibiza, we produced a series of video and still content to be used across all marketing channels - including social media, email marketing, website content and paid marketing - as one succinct high summer campaign.
Building on the #KOIGIRL ethos, we wanted to keep the momentum going for producing strong, fun and youthful location shoots. With the hashtag (and the girl) as the focus - the assets give impact and originality that sets Koi apart from other industry competitors.
The beautiful backdrop, the girl and some of the best creatives, we had a team that created a shoot whereby the overall campaign message sells not only the footwear, but the lifestyle, too. A relatable yet aspirational shoot that, as always, is shot footwear first.
Post-production was instrumental in taking the campaign to the next level, with our content, social and design teams coming together to produce a 360 degree delivery. We established a colour palette and guest font along with engaging messaging to compliment the seasonality of the images and create some really strong graphic assets. A combination of countdown teasers on social and email marketing created a buzz pre launch. The cherry on top was the video - collaboratively created by Ryan Nicholas from Nicholas Visuals and the in-house Crème team.
Client: Koi Footwear
Full campaign creation and execution: Crème Creative