PINK CLOVE SELF LOVE CAMPAIGN
We’ve been lucky enough to work on women’s plus size brand Pink Clove from the very beginning. The anticipation of spring brought with it the need for fresh shoots so we nailed no less than two concepts in one day - content, content content!
Located at Five Four Studios in Manchester, the overall feel was confident, empowering and fun for a fresh take on the post January slug that we can all relate to! With new season product at the focus, the concepts reflected the different aspects of the trans-seasonal collection; casual and occasion wear.
The first half of the day was all about confidence, body positive messaging and sisterhood (something we’re pretty passionate about at Crème!). Opting for a pink colourama, post-production graphics and ironic props, our babin’ model Natalie nailed it. The second concept was a development of self-love - with a side of sass. Red being the main focus colour, with use of roses, luxe velvet chairs, polaroids and plenty of attitude, just in time for V-Day.