We started with concept development for the e-commerce gallery imagery, taking inspiration from the store concept which includes radial elements and use of light. Crème produced and shot all of the e-commerce photography – a premium, grey concrete set-up with a light at the horizon line – in a studio setting.

 
 
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The creative photography was split between a still life studio setting and various on-the-foot location settings. 

The location photography was shot in liverpool and involved us scouting the perfect locations to fit with the premium product and brand, managing shoot production and executing the photography. 

 
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Final creative imagery was also retouched by us at crème creative.

The assets produced were used in-store at seven liverpool and online at 7liverpool.com.